Mobile internet dating
The USP: Gives you the chance to tell your friends (rather than strangers) that you want to sleep with them.Pros: There is a strange thrill in being able to 'swipe' that acquaintance you've always fancied, asking them for a date (up) or telling them you want to sleep with them (down). Cons: It pulls in every single woman who happens to be your friend on Facebook, even if they haven't joined Down yet (your cowardly come on will be waiting for them if they ever do), making it rather pointless.Verdict: One of the most effective – and convenient – dating apps out there. Cons: It's all a little too close to home: what's to stop her feeding your dating tekkers back to your pal?
Also, spend too much time on it and you start getting paranoid you're seeing 'someone you liked on Happn' every time you sit in your local cafe. This means having a handy mutual connection to discuss / slag off when you meet up for drinks.
Cons: People might think basing your future parter on dog preferences is weird Verdict: A silly app that seems unlikely to find you true love but might narrow down options.
Who wants to date somebody who like Chihuahuas after all?
The USP: Endless personality quiz questions that give you a match percentage with would-be partners. If dating apps have an 'atmosphere', then How About We is a pleasant summer garden party where people enjoy polite conversation and no one makes an inappropriate lunge on anyone else until at least 1 am.
Pros: You can weed out people with traits or points of view you find simply unacceptable. Cons: Too many basic functions are restricted to paid membership. The USP: It's a huge ocean, with more members than any of the others (around 70 million).
Pros: Once you get over the slight stalker complex Happn instils on you by showing women who walked past your front door an hour ago, matching with users within a 250 meter radius is actually quite handy.