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In fact, the most recent figures from 2.4 million users of Facebook dating apps showed a clear skew in preference for women of East Asian descent by men of all racial groups, except, ironically, Asian men.
As a Chinese, single woman in the UK - where I have rarely come across racism – my East Asian friends and I have encountered a fair share of men with telltale signs of yellow fever.
A quick browse on the Internet for “yellow fever fetishes” brings up a host of websites, articles and videos, mostly from the US, that express humour, distaste and offence at the sexualised objectification of East Asian women, with some equating yellow fever to racism rooted in colonial ideas of power and submission.
“I would have had so much more social equity to start with”.
But it's subtle, and of course, few would admit to surfing online dating sites for Chinese women, yet when the only girls they date are Chinese, then the probabilities are in their favour.
Having said that, I'm surprised at what British men, both young and old, generally get away with when talking about East Asian women (Chinese, Japanese, Korean etc.) as well as South East Asian women (Vietnam, Thailand etc.) I've heard my Caucasian friends recommend to their male, single mates that they should date “nice Chinese girls”, with the added bonus that Chinese women are far more sexually open-minded than Caucasian girls.
Elizabeth Chan, a British Chinese actress, says acting has offered an insight into how society sees Chinese women, calling parts on offer to her “massively stereotypical”.
"It’s rare to see a Chinese character written that is ‘normal’ or ‘well rounded’," says Chan, naming a set of typical roles that include: hard-working businesswoman; exotic, gentle flower; illegal immigrant selling DVDs or turning to prostitution (someone once actually yelled “selling DVDs? In the book The Asian Mystique (2005) the author Sheridan Prasso traced the “exoticism” of East Asian women as far back as Marco Polo’s travels along the Silk Road in the 1200s, in the literature and art it inspired.
But while some gendered biases exist in all interracial dating, few have gained as much notoriety as so-called yellow fever.